Posted by John Sealey in I was at a one day workshop yesterday… I was part of a 4 man team delivering information to members of the Polish community on starting your own business.
Once we kind of sorted out the language barrier, (ish) it was reinforced, the fact that people buy for the same reasons regardless where they come from.
In the audience, there was a Romainian, Scot, Nigerian and mainly Polish. Fact is, if you can target your marketing messages to the core of what people want, they’ll buy. Period!
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