I’ve just been listening to an interview with Jeff Dedrick and John Hostler. It’s been one of the best interviews I’ve listened to in a LONG time.

The interview was called What You Need To Do To Succeed In 2009

Jeff and John went through the 10 things you need to do to succeed if you’re running and online business. Whilst listening, thees same 10 ideas, are the ideas you can use for a bricks and mortar business.

I’ll outline those 10 ideas in a moment. I think this interview struck home for me… because some of them are very true when it comes to me and my business.

Let me share with you what they talked about:

1. Always be growing your list - If you’re into internet marketing, you would of heard this so many times it would be getting on your nerves. but it is very true.

In my seminars and workshops I talk about targeting prospective buyers and nurturing them until they are ready to buy… this was SO inline with what they were talking about.

2. Have a sales process you can replicate - Micheal Gerbers the E-Myth is a great book to read about this. He talks about MacDonalds and how they replicate their sales process all over the world. This idea makes things much easier and it ends up being more profitable. I still have a long way to go and I’m putting things in place now to automate and replicate my processes.

I just purchased a programme called Push Button Marketing where it automates a load of your daily jobs in the way of macros. There’s a bit to learn but like anything once you get the hang of it… it gets much easier.

3. Build up profitable backend products - This was a great one and I’m an avocate of this. Having a series of products or services you can sell that will compliment the purcnase/s of your customers. information marketers are pretty good at doing this or people in professional services. In fact any business (well most) can create a series of backend products of services that can lift profits far higher than just selling one item.

4. CPA Networks - Now I’ve been hearing more and more about CPA networks. Now if you’re not sure what they are this is how I would explain it.

CPA or Cost Per Action/ Pay Per Action (PPA) as it’s sometimes called is an online advertising pricing model, where the advertiser pays for each specified action. That action could be a purchase, a form submission, or even just a click. But they’re all linked to the advertisement.

I’ve been looking at this off and on and their some real heavy weight businesses involved who command massive customer lists. Remember idea number 1, building your list. This is a great way to not only earn money but also build a list. I’m no expert on this and I have to look into it a little more. but my initial research looks good.

5. Finish every product or project before moving on - I felt they were talking directly at me on this one. I get distracted easily. I’ve been like that since school. I’ve got a little better over the years, but when I spot an opportunity I’m off. But that in mind (when I sit back and look at it in the cold light of day) has been the limiting factor which has prevented me from  reaching my ultimate goals. I have NO DOUBT that I’ll achieve what I’ve been aiming for. But had I finished all the projects I had started I’m sure I’d be lying on the beach in Barbados, reaping the rewards of my work. So you can guess what I’ll be doing from here on in. Finishing what I start!

6. Start outsourcing - I mentioned this to my newsletter list and gave some really good sites people could visit to out source some of the work they do daily which could be put out to someone else who could probably do it better and cheaper. I’ve been outsourcing a lot of stuff now and I can tell you… it’s been a life saver.

I’m beginning to understand and appreciate the idea of letting go. Not becoming a control freak and holding on to things. That mentally just sucks time out of your day and you wonder what you’ve acheived. Outsourcing is definately the way to go. Take a look at Tim Ferris’s site. It’s called the four hour work week. Very cool.

7. Create your own products - yep couldn’t agree with John and Jeff more on this one. I’ve been creating my own products from the first day I started out on my own. I just knew it would be important to record my workshops, seminars and special events. but I didn’t have all the information back then on how to really leverage it. Thank the heavens that I did. I have my talks on 8mm camcorder cassettes, video VHS (that’s how far back it goes lol) and digital recordings.

I’m in the process of going through all of those and repurposing them into products I can gift or sell. Get your own products.

8. Get a accountability partner - This was really interesting. When he first mentioned it i thought he was going to launch into mentors and life coaches. But I was wrong.

What he said next was so true, when you’re working by yourself on something you can drop a day or two and say I’ll get back to that later. But when there’s others involved, you have to work to a timeframe, if not you not only let yourself down but you let others down to.

Having an accountability partner really focuses you to complete things and thus gives you every opportunity to be successful. By this time I was loving everything I was hearing.

9. Develop relationships - Again I was assuming what they were going to be talking about next… but once again I was wrong. He talked about the big named internet marketers. They all hang out
together, help each other with their launches and mastermind together.
They’re a cleak and they’ve built a relationship which has been really profitable for them all.

The point they made was so relevant. Build relationships with people who you could partner with and help each other. Then as a result you’ll acheive more and earn a lot more. A very good point.

10. Stop learning and start earning - I’m SO glad my wife wasn’t listening to this. She would have given that I told you so kinda look. I am a culprit for this. I’m always getting into stuff, learning how it works, buying the next shiney object and seeing how it could make me a fortune. But…

It stops you from getting and… finishing what you start. There comes a point where you just have to make a start. It doesn’t matter whether it’s perfect. In fact there’s no such thing. Just get on and do it and tweak as you go. I have about five webpages in different niches I’ve found. I’ve written the salespages, I’ve added the scripts, created the free ecourses, and done a lot of work. I’m ashamed to say that they’ve been sitting there for about 6 months. I’ve been waiting for perfection. Adding here and tweaking there.

I should listen to my own advice. It doesn’t matter how good a product, service or talent you have… if no one knows about it, it doesn’t matter how good it is.

If you don’t get it out there… it’s guaranteed you won’t earn any money.

That’s the overview of the teleseminar. What a call it was. I would strongly suggest you get a copy for yourself. I’m not an affiliate or anything I just think it’s such a worthwhile call to listen into.

What questions does this raise for you?

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