Posted by John Sealey in I just got an email about writing killer emails and it got me thinking.
The sender talked about customer twittering, skyping and facebooking (amongst everything else) and having a million and one browser tabs open. So trying to make a dent in their scattered attention span would be a bit of a challenge.
I thought… he’s right but…
I know how I am. I have passwords and usernames for lord knows how many things… and having to go into my twitter, facebook and everything else is a bind. Just to communicate with people. So is email dead or dying?
In my view… nope!
Email will always be around, but if you’re in business and you’re using email to pre-sell, sell or educate your prospects, then it’s going to be dependent on how you use it. This will determine whether you’re emails get through… and how you dent the attention span of your customers or prospects.
I watched this video by Joe Soltis on email marketing and I thought it was very good. So I think you’ll like it:
Right… I’m off to send some emails :o)
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i am looking for an in-depth tutorial about lead generation, can anyone post links ?,`.
Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone”",
There’s many courses out there that do deliver tutorials on lead generation. Some are better than others.
My hard-drive is packed full of them. What I have tended to do is take the best parts out of each and have a play with them.
If I was to suggest one that has the most comprehensive material in one place… it would be Frank Kern’s Mass Control.
Take a look at it here:
http://www.masscontrolreview.com/
Yes Frank is good, in fact great. But the methods, ideas and approaches he uses, are the age old principles that the master persuaders of old have been using for centuries.
You put those into todays tools for lead generating like, articles, videos, social bookmarking/networking, PPC, affiliate marketing etc etc… and all of a sudden, you’re attracting leads.
From a personal point of view though. The VERY best way I’ve found to generating leads for the type of business I’m in… it’s been delivering talks. There are some good materials for doing that. If you’re in the states Ethan try the NSA (National Speakers Ass) In the UK the PSA (Professional Speakers Ass) they both have resources for turning speaking engagements into long-term business.
Why I say talks… is this. I don’t know of any other marketing method, where people will actually pay to be your prospect. Plus if you’re up on stage and delivering a rousing speech you’re see as the expert and thus the person to speak with.
If you take the same tactic… and deliver a speech online, that would be the same as doing a telesemiar or webinar. Something, but online. Ethan if you were referring to ‘Qualified… hot to trott leads’… then by far this and authoring a book is a great way to attract good quality leads.
I could list all other different courses out there you could try, but I think it would be confusing. So the one I would suggest is Frank Kern’s Mass Control.
I do hope that helps.
Yep! ditto Kieron I have as well.
Along with Email marketing, I’ve used a variety of other methods as well. Check out my reply to than Thompson.
I approach lead generation the same way Jay Abraham talks about the Pathenon Theory. Have any pillars that will bring in qualified leads and if one stops working the others will still attract the leads you want.
Again thanks for your comment Kieran. :o)