I just got an email about writing killer emails and it got me thinking.

The sender talked about customer twittering, skyping and facebooking (amongst everything else) and having a million and one browser tabs open. So trying to make a dent in their scattered attention span would be a bit of a challenge.

I thought… he’s right but…

I know how I am. I have passwords and usernames for lord knows how many things… and having to go into my twitter, facebook and everything else is a bind. Just to communicate with people. So is email dead or dying?

In my view… nope!

Email will always be around, but if you’re in business and you’re using email to pre-sell, sell or educate your prospects, then it’s going to be dependent on how you use it. This will determine whether you’re emails get through… and how you dent the attention span of your customers or prospects.

I watched this video by Joe Soltis on email marketing and I thought it was very good. So I think you’ll like it:

Right… I’m off to send some emails :o)