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	<title>Your Marketing Matters</title>
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	<pubDate>Sat, 04 Sep 2010 15:03:07 +0000</pubDate>
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		<title>Multiple Streams Of Income</title>
		<link>http://www.yourmarketingmatters.co.uk/multiple-streams-of-income-2.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/multiple-streams-of-income-2.html#comments</comments>
		<pubDate>Sat, 04 Sep 2010 15:03:07 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Featured Articles]]></category>

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		<description><![CDATA[
			
				
			
		
They say we&#8217;re coming out of this recession, well here in the UK anyway. They say things are beginning to look up.
But when I speak to some business owners, independent consultants, they tell me the opposite. Conditions are hard, clients and customers aren&#8217;t spending as much and they just aren&#8217;t sending orders through. Those people [...]]]></description>
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		<title>Most People Are On Automatic Pilot &#8230; And Sometimes It isn&#8217;t Good!</title>
		<link>http://www.yourmarketingmatters.co.uk/most-people-are-on-automatic-pilot-and-sometimes-it-isnt-good.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/most-people-are-on-automatic-pilot-and-sometimes-it-isnt-good.html#comments</comments>
		<pubDate>Sun, 22 Aug 2010 15:18:53 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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I was at my local store a few days ago. I meant to put this thought up straightaway, but like most days, things get in the way and getting things done, tends to slip for a day or two.
Anyway whilst I remembered, I thought I&#8217;d post this insight I got when visiting a local Tesco [...]]]></description>
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		<title>Just Watch Seth Godin on Tribes</title>
		<link>http://www.yourmarketingmatters.co.uk/just-watch-seth-godin-on-tribes.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/just-watch-seth-godin-on-tribes.html#comments</comments>
		<pubDate>Wed, 09 Jun 2010 10:12:10 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Featured Articles]]></category>

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I just got off from watching a short 12 minute video where Seth Godin was talking about creating a tribe.

Seth thinks in a very unique way and I think you&#8217;ll totally get where he&#8217;s coming from. Listen out for the part where he explains why he isn&#8217;t on Twitter. Makes sense.

Seth Godin Explains Why You [...]]]></description>
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		<title>Writing Copy That Attracts Prospects</title>
		<link>http://www.yourmarketingmatters.co.uk/writing-copy-that-attracts-prospects.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/writing-copy-that-attracts-prospects.html#comments</comments>
		<pubDate>Wed, 21 Apr 2010 09:52:05 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Client Attraction]]></category>

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		<description><![CDATA[
			
				
			
		

Writing compelling sales copy can be a challenge for a lot of people and many outsource this task to professional copywriters.
But if your budgets don&#8217;t stretch to employing the writing skills of an expert, then you should try and have a go yourself.
Below are 7 simple copywriting formulas you can use to write copy that [...]]]></description>
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		<title>Winning Clients Using Postcards</title>
		<link>http://www.yourmarketingmatters.co.uk/winning-clients-using-postcards.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/winning-clients-using-postcards.html#comments</comments>
		<pubDate>Wed, 21 Apr 2010 09:12:27 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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I&#8217;ve been marketing a variety of things with postcards for sometime.
I&#8217;m always looking at different ways to position some of my postcard marketing efforts.
I saw a nice little idea of capturing a prospects advert, lets say out of the Yellow pages or from the local press&#8230; putting that image on a postcard and adding critiques [...]]]></description>
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		<title>Non Profit Organisations. Worth Exploring?</title>
		<link>http://www.yourmarketingmatters.co.uk/non-profit-organisations-worth-exploring.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/non-profit-organisations-worth-exploring.html#comments</comments>
		<pubDate>Wed, 21 Apr 2010 08:56:07 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Client Attraction]]></category>

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		<description><![CDATA[
			
				
			
		
I delivered a talk some time back and in the audience was the marketing manager of a third sector organisation. It&#8217;s what we call here in the UK for those outside our shores as voluntary sector organisations.
We got talking and I was amazed at what sort of budget she was working with, to market, promote [...]]]></description>
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		<title>Just Watched A Wonderful 9 Minute 50 Second Video</title>
		<link>http://www.yourmarketingmatters.co.uk/just-watched-a-wonderful-9-minute-50-second-video.html</link>
		<comments>http://www.yourmarketingmatters.co.uk/just-watched-a-wonderful-9-minute-50-second-video.html#comments</comments>
		<pubDate>Wed, 21 Apr 2010 08:41:41 +0000</pubDate>
		<dc:creator>John Sealey</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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I&#8217;ve been following a guy recently called Brendon Burchard.
I&#8217;ve been enjoying a few of his videos on becoming an expert. I like his message and I&#8217;ve been finding his ideas and approaches useful.
This video isn&#8217;t the hardnose business stuff, that you&#8217;d expect, but in my mind it&#8217;s the foundations we all need as business owners, [...]]]></description>
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